We are overjoyed to announce a new partnership with luxury fashion designer Philipp Plein and legendary digital artist Antoni Tudisco to bring metaverse-based experiences, events, and NFT drops to life.

Philipp Plein has solidified his long-standing commitment to the digital world and to new technologies by announcing the successful completion of the purchase of a large plot of land in Decentraland, the first ever virtual world owned by its users in the Metaverse. The acquired real estate is situated in a prime location directly overlooking one of the Genesis Plazas, framed and accessible from two roads. It has a size of 65 Decentraland parcels and has been acquired by the Plein Group for a price of 510 MANA, as per the transaction date’s exchange, to approximately $1.4M USD.

The estate will be called PLEIN PLAZA. Future developments planned by the Plein Group in the purchased real estate will include luxury retail stores, entertainment, NFT drops, an art museum, and hotel and luxury residences.

“I am very excited and truly proud to have seized this opportunity to own a portion of the Metaverse so early on in the development and establishment of this new universe. We are there to stay and to develop and share the creativity of all our brands (Philipp Plein, Plein Sport and Billionaire) also in this new dimension of human interaction in which I personally believe a lot.” -Philipp Plein

Portion x Philipp Plein x Antoni Tudisco

The transaction has been closed by Plein Group with the assistance of Portion, who will be involved in the conception, development, and planning of the PLEIN PLAZA along with the renowned digital artist Antoni Tudisco.

Luxury Brands Meet the Metaverse

Whereas several luxury brands have already created NFTs of their products for sale in the Metaverse, the purchase of real estate in the Metaverse by a luxury brand is still an unprecedented move which, once again, qualifies Philipp Plein as a first mover of the luxury industry towards the digital world. A consistent pattern of strong connection between fashion and digital that reverberates on many aspects of Philipp Plein business and creativity.

In fact, six months ago Philipp Plein made the headlines as the first luxury brand to accept crypto-currencies as means of payment. Today the Plein Group accepts over 20 different cryptocurrencies in both its brick-and-mortar stores and on its e-commerce platform. This platform, in particular, relative to the size of the Philipp Plein business is one of the best performing directly developed and operated e-commerce system in the luxury industry and, in 2021, generated the record turnover of 100 million Euro.

Finally, the last digital fashion shows of the maison have marked a further milestone of its exploration of new technologies. In collaboration with Antoni Tudisco, Philipp Plein has used these digital fashion shows to project its brand in a new, fantastic virtual world populated by glossy and racy creatures.

Follow us below for more news from Portion and Plein Group as we step into the Metaverse.

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